Google announced on 4TH November that its free point reward system will be rolling out over the next week in the US. The points earned through various app and game downloads and subscriptions in the Google play store that can be redeemed for some special apps and games and even for the Google credit.
This scheme was initially launched in Japan in September 2018 and then in South Korea in April 2019, gaining a massive momentum where millions of people joined this program. And now they have decided to release this program in the US, hoping to compete with Apple play store that is only available in Apple models.
They are partnering with numerous top app and game developers to support them in this endeavor. This will provide the users with a wide range of options on which they can redeem their reward points.
This will be available as a free-to-join program where anyone can participate. Additionally, the rewarding of points varies in specific apps and subscription which can increase the point they will get.
There will also be some weekly events which can boost the number of points earned, this will incite the eagerness of the users and encourage them to download more apps and take part in the events. As part of the social responsiveness of Google, they have decided to enable the redemption of the points for any social cause.
Furthermore, there are four levels to the system from Bronze to Platinum and accordingly, the points will vary the same as in the games where according to our level we gain more items or more strength.
Google has also recently introduced Google Play Pass which very similar to Apple Arcade and it offers a bundle of 350 apps and games for $4.99 per month.
Thus, Google is closely competing with Apple and offering many new incentives to users. But there might be one thing that will surely obstruct Google in achieving its ultimate goal. And that is the existence of a myriad of malicious apps in its play store, though they are doing their best to remove these apps and fully optimize the experience of the users.