Samsung seems to launch a new product driven by Artificial Intelligence, called Neon. The product is now under work at Samsung Technology & Advanced Research Labs (STAR Labs), which is an autonomous entity of Samsung Electronics.
The South Korean company presently has a digital assistant, Bixby, that was launched in 2017. The product is available along with a range of products from Samsung, such as home appliances and smartphones.
However, Neon is possible to come as an offering based on AI by Samsung to increase its presence among consumer AI space. STAR Labs, led by Pranav Mistry, an India born, will reveal Neon at CES 2020 in Las Vegas next month.
While the company did not provide any details about Neon, on the other hand, STAR Labs is touting its arrival through social media websites. A website with domain name Neon.life has also been built that does not show any details except displaying a tagline saying, “Have you ever met an ‘Artificial’?”
The official Neon account tweets on Twitter implies that the new AI product will offer multilingual experiences and also support Hindi, among other international languages.
— NEON (@neondotlife) December 24, 2019
Pranav Mistry separately has tweeted regarding Neon through his Twitter account. Mistry has joined STAR Labs as its CEO and President in October. Earlier, he was working at Samsung as the Global Vice President. Pranav Mistry is known for launching the Galaxy Gear as Samsung’s first smartwatch.
— Pranav Mistry (@pranavmistry) December 22, 2019
Neon is anticipated to offer human-level artificial intelligence experience. But, it is not clear if it would be available as a digital assistant or something else, such as an AI-powered robot. Bixby is the present AI-powered digital assistant from the company. It has been facing fierce competition from Google Assistant, Amazon Alexa, and Apple’s Siri.
According to the report by PCMag, many famous figures, such as film director Shekhar Kapur are on Twitter to generate some hype of Neon before its official launch.
It is said that Samsung’s STAR Lab is expected to announce the details at CES 2020 that will start from January 7.