Ola has declared that it is going to expand its safety feature based on Artificial Intelligence called ‘Guardian’ crosswise various cities in India.
The Guardian uses real-time data from the on going rides to detect automatically, any irregular activity. The activities include unexpected deviations and prolonged stops.
After running a pilot project successfully, now the feature is live in 16 cities in India, and in Perth, Australia as well. In the coming days, Ola is planning to bring Guardian to more cities.
Chief Sales and Marketing Officer of Ola, Arun Srinivas, said in a statement, “We are concentrating on developing innovations, which place the safety of the customer at the heart of platform exposure. Guardian takes together the precision of AI with the support of human intervention, allowing a safe and uniform mobility experience over the markets we operate in.”
The alerts from ‘Guardian’ are signaled off in real-time to the company’s dedicated 24×7 “Safety Response Team,” which reaches out to customers and drivers to confirm if they are safe. The team even offers on-call assistance until the completion of the ride.
According to this ride-hailing firm, the feature is developed on machine learning (ML) capabilities that enable it to detect and evolve from the millions of data points every day to establish risk signaling an immediate resolution.
In September 2018, Ola first launched ‘Guardian’ as a pilot in Mumbai, Bengaluru, and Pune.