Pinterest expands its global operations with the opening of a. further out new office in Mexico City, his latest move to maximize his potential in the region.
As per Pinterest:
“Today we are announcing the opening of our Mexico City office as part of our investment in scaling global resources and hiring local talent to grow our business to serve pinners, creatives and advertisers around the world. The Mexico office City becomes the very first engineering hub in Latin America. “
As a result of the expansion, Pinterest says it will hire 50 tech and sales locals to be stationed in the new office.
“We believe that we can only build a product that people all over the world can use if it offers worldly perspectives – both technological and human backgrounds and regions, we believe that we can develop consumer products that better involve everyone. This mindset is driving the expansion of engineering to new regions like Mexico City. “
Pinterest has been working on expanding its operations in Latin America over the past year, including expanding Pinterest ads to businesses in Brazil as early as April Argentina, Colombia and Chile will follow shortly. Pinterest also opened ads for businesses in Mexico last month.
The platform has seen solid growth in usage across the region, and with Pinterest now up to 478 million active users, with the vast majority of them now outside of the US, along with an increasing interest in e-commerce in general, is now the Time for the platform to double these key areas of acceptance and grow its business offerings.
This could provide more advertising and connection options for local businesses while generating more revenue for Pinterest. This could additionally help offset a potential drop in usage as physical stores reopen after the pandemic – but so far, signs are suggesting that e-commerce adoption has persisted in both directions, which is great news for the community Could be app.
Pinterest already has international branches in Germany, Ireland, Great Britain, France, Brazil and Japan, which have also seen significant growth in usage thanks to their local presence.