Every business on the globe wants to maximize their ROI (return on investment). When those pounds are handed over, all business owners hope that it will gather dividends and show that the money has been well spent. PPC campaigns are used by advertisers, which involves paying a fee each time a user clicks on their ads.
Cleverly shaped PPC campaigns can boost traffic, generate leads, and expand your customer base. So, if you’re on a tight budget and are looking at ways to keep costs down, here are some simple tips on how you can save money on your next PPC campaign.
Keep Track of Keyword Performance
To ensure your keywords are working correctly in your PPC campaign, you must keep track of them, especially as they are being constantly updated through search engines. Your weekly routine should be to kill negative keywords, review your keyword matches, and adjust your bids. If any of your keywords are lagging behind and not getting the sales you want, you must get rid of them.
Be Platform Savvy
While Google is the main platform that springs to mind regarding PPC campaigns, there are other ad networks you can use to garner success. Whether it’s Facebook, Linked In, or YouTube, expanding your horizons can help you save money. Depending on what your niche is, there’s a quantifiable amount of ad space to make use of.
Make Use of Negative Keywords
Many businesses make the mistake of focusing on keywords that are relevant to them, instead of concentrating on utilising negative keywords. Choosing a negative keyword will make sure your ad is removed from a search that uses particular words. To build muscle in your PPC campaign, you need to showcase to search engines that you are a specialist in your area which can help cut costs on your next campaign.
Focus on the Right Metrics
The biggest challenge that advertisers and marketers face when running a PPC campaign is proving their ROI. The ROAS (return on ad spend) calculates how effective the ad campaign has been and helps advertisers prove the ROI. Should you make a wrong calculation, you could end up investing huge sums of money in an underperforming PPC campaign.
Adjust Your Geolocation Settings
Google’s AdWords has a great feature that can change how your PPC campaign is run and who it targets. Whether you’re a startup looking to gain momentum, or you’re an established company and want to generate leads, there are tools available that are great for those who want to reach out to a specific local community. The geolocation settings in AdWords enable you to display ads to certain regions, as well as those close to your business.
Write Better Ad Copy
If you use Google AdWords for your PPC campaign, one of the most effective ways to keep costs down is by writing better ads. Not only will this increase your CTR (click-through rate), but it will also improve your quality score. Advertisers and marketers should predominately focus on the quality score to help you run an effective PPC campaign.
Before running your next PPC campaign, be sure to check out all the clever techniques above which can help you save money. While many of them are often overlooked by your rivals, they will boost your ROI and help you get the results you want.