WhatsApp is going to take action against the businesses that are engaged in or assisting others in sending abusive bulk or automated messages on its platform.
The company has developed two tools the WhatsApp Business API and the WhatsApp Business app. These tools will enable companies to manage their interactions with customers.
WhatsApp said that their services are not meant for automated or bulk messaging, and both are a violation of its terms of service.
The Facebook-owned company in a statement said, ” WhatsApp is going to take legal action if we find anyone engaging or assisting others in abusing, which violates our terms of service like bulk or automated messaging, or any non-personal use.”
WhatsApp also said, “We would take legal action against businesses for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date.”
WhatsApp bans over 2 million accounts per month for automated or bulk behavior, and over 75% of those WhatsApp accounts did not have any recent user reports.
An account is said to be violating the terms is when it tries to send 100 messages in 15 seconds just after 5 minutes of its registration. It is probable that it is an account, which has tried to quickly create many groups or add many users to the existing groups.
“Using the on-platform information that is available within WhatsApp, we have identified and blocked thousands of abusive accounts from using our service,” the company said.
The company also said that in addition to technology enforcement, it could also take legal action against companies or individuals that it associates to on-platform indications of such abuse.
“We will proceed to provide abilities to help businesses interact with their customers,” said WhatsApp.