Instagram on Monday went onto fight against misinformation to expose fraud in photos and videos shared on the platform. Instagram is making alliances with the fact-checkers around the world to fight against misinformation.
In the US early this year, Instagram has launched a fact-checking program to control misinformation spread on the platform.
Instagram has tied-up with third-party fact-checkers around the world to recognize, evaluate, and tag those fake posts.
This is an important step in the ongoing fight against the spreading of misinformation on Instagram’s platform. Until recently, photo and video-based misinformation are being largely shared.
With this step, the content identified as false is not shown in Instagram’s search results. And if users find these contents, it is highlighted with a warning label on it so that users could be notified.
Instagram said, “If any information is tagged as fake/bogus by any third-party fact-checker, that information is distributed less frequently.”
Moreover, the information tagged is viewed by the user so that the user can decide which information to read and what not to read.
Additionally, Instagram is using “image-matching technology” to identify those labeled/tagged posts and filter the entire platform to tag those or that kind of posts. It also filters the tagged information posted on Facebook and vice-versa to make the platform a safer and healthy place.
Instagram also is planning to expand the cyber-bullying feature developed this year.
Facebook is already using third-party fact-checkers to identify false information.